Keep It Fresh
Product Care Guide
A little love goes a long way. Follow these tips to keep your summer essentials looking their best.
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Clothing & Apparel
- Machine wash cold (30°C / 86°F) on a gentle cycle
- Use mild, colour-safe detergent
- Do not bleach or use fabric softener on technical fabrics
- Hang or lay flat to dry — avoid tumble drying where possible
- If ironing is needed, use a low heat setting
- Store folded in a cool, dry place away from direct sunlight
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Swimwear
- Rinse immediately in cold fresh water after swimming
- Hand wash with a gentle soap — never machine wash
- Do not wring; gently press out excess water
- Dry flat away from direct sunlight to prevent colour fading
- Avoid sitting on rough surfaces (concrete, rock) while wearing
- Keep away from sunscreen, oils, and chlorine for extended periods
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Bags & Accessories
- Wipe clean with a damp cloth after use
- Allow to air dry completely before storing
- Store in a dust bag or pillowcase to prevent scratches
- Avoid overloading to maintain shape
- For leather trims, apply leather conditioner occasionally
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Sunglasses & Eyewear
- Clean lenses with the included microfibre cloth
- Never use paper, clothing fabric, or rough materials on lenses
- Rinse under lukewarm water before wiping if dusty
- Store in the hard case when not in use
- Avoid leaving in hot cars or direct sunlight for long periods
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Water-resistant Items
- Rinse thoroughly after salt water or chlorine exposure
- Allow to air dry before packing or storing
- Re-apply DWR spray (Durable Water Repellent) periodically
- Do not dry clean or iron water-resistant items
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General Tips
- Always check the care label on each specific product
- Treat stains promptly — the sooner the better
- Wash darks inside-out to reduce fading
- When in doubt, cold wash and air dry
Have a specific question about caring for a product?
Ask Our Team