Keep It Fresh

Product Care Guide

A little love goes a long way. Follow these tips to keep your summer essentials looking their best.

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Clothing & Apparel

  • Machine wash cold (30°C / 86°F) on a gentle cycle
  • Use a mild, colour-safe detergent
  • Avoid bleach or fabric softener on technical fabrics
  • Hang or lay flat to dry — avoid tumble drying where possible
  • If ironing is needed, use a low heat setting
  • Store folded in a cool, dry place away from direct sunlight
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Swimwear

  • Rinse immediately in cold, fresh water after swimming
  • Hand wash with a gentle soap — never machine wash
  • Don't wring; gently press out excess water
  • Dry flat, away from direct sunlight, to prevent colour fading
  • Avoid rough surfaces (concrete, rock) while wearing
  • Keep away from sunscreen, oils, and chlorine for extended periods
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Bags & Accessories

  • Wipe clean with a damp cloth after use
  • Let it air dry completely before storing
  • Store in a dust bag or pillowcase to prevent scratches
  • Avoid overloading to help it keep its shape
  • For leather trims, apply conditioner occasionally
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Sunglasses & Eyewear

  • Clean lenses with the included microfibre cloth
  • Never use paper or rough fabric on the lenses
  • Rinse under lukewarm water first if dusty
  • Store in the hard case when not in use
  • Avoid leaving in hot cars or direct sun for long periods
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Water-resistant Items

  • Rinse thoroughly after salt water or chlorine exposure
  • Air dry before packing or storing
  • Re-apply DWR spray periodically to keep it water-repellent
  • Don't dry-clean or iron water-resistant items
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General Tips

  • Always check the care label on each product
  • Treat stains promptly — the sooner, the better
  • Wash darks inside-out to reduce fading
  • When in doubt, cold wash and air dry

Have a specific question about caring for a product?

Ask Our Team